buku manajemen pemasaran philip kotler edisi 13 jilid 2 pdf

Journal of Internet Banking and Commerce. Evaluating the Impact of Promotion Price, Product Quality, Service Quality, Customer Satisfaction and Repeating Purchase Incentives. 4th International Conference on Education Reform and Modern Management (ERMM 2017). Study on the Impact of Consumers' Willingness to Purchase Financial Products-Taking the Hangzhou branch of Guangfa Bank as an Example.

Saudi Journal of Business and Management Studies, 2(4), 357-374. The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT.

International Conference on Literature, History, Humanities and Interdisciplinary Studies. Marketing Mix FactorsInfluencing Consumer Buying Decision of Life Insurance from Commercial Bank. JakartaĪtikanit, Ratchadet, Visitnitikija, Chinnaso (2017). Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sharia mortgage financing at PT Bank Permata Syariah Business Unit. Targets and achievements of Sharia KPR financing up to August 2018 there is a high enough gap because of not achieving the target. In addition, the ranking of Bank Permata Syariah which is still far below shows that the contribution of mortgage financing has not been high. This is caused by many factors including the financing process and product quality that still needs to be improved so that it affects the Buying decisions and also the repurchase of Bank Permata Syariah mortgage financing . This study aims to determine the effect of process and product quality on Buying and repurchase decisions. The design of this study was explanatory.The sampling technique in this study was the Bank Permata Syariah customers in the South Tangerang Region and filled out the questionnaire using the accidental sampling method but still fulfilled the specified criteria. The sampling technique is purposive sampling with a total population of 150 Permata Bank customers in the South Tangerang Region. By using the Slovin formula, a sample of 100 customers is obtained, the defined margin of error is 10% or 0.10. Quantitative analysis method with SEM analysis tools and Smart PLS and SPSS tools.

Buku manajemen pemasaran philip kotler edisi 13 jilid 2 pdf